Who Makes Simply Orange Juice and What Sets It Apart?
When it comes to enjoying a refreshing glass of orange juice, Simply Orange has become a household name synonymous with quality and natural flavor. But have you ever paused to wonder who is behind this beloved brand that promises a taste as close to freshly squeezed as possible? Understanding the origins and makers of Simply Orange juice not only deepens appreciation for the product but also sheds light on the company’s commitment to delivering pure, wholesome juice to consumers everywhere.
Simply Orange has carved out a unique place in the beverage market by focusing on simplicity and transparency, offering juice that feels authentic and unprocessed. Behind this popular brand lies a story of innovation, dedication to quality, and a drive to meet consumer demand for healthier, more natural options. Exploring the company responsible for Simply Orange reveals insights into how the juice is crafted, the values that guide its production, and the broader impact it has on the juice industry.
As you delve into the world of Simply Orange, you’ll discover more than just a name on a carton. The journey from grove to glass involves a blend of expertise, tradition, and modern technology, all orchestrated by a company with a rich history in the beverage sector. This overview sets the stage for a closer look at the makers behind Simply Orange and what makes their juice stand out in a
Ownership and Production of Simply Orange Juice
Simply Orange juice is produced and marketed by The Coca-Cola Company, a global beverage giant known for its extensive portfolio of drinks. Coca-Cola acquired the Simply Orange brand as part of its acquisition of the Minute Maid Company, which was integrated into Coca-Cola’s broader juice and juice drink offerings. The acquisition allowed Coca-Cola to expand its presence in the refrigerated juice market, which demands high-quality, fresh-tasting products.
The production of Simply Orange juice involves sourcing fresh oranges primarily from Florida and other key citrus-growing regions in the United States. The juice is processed in a way that preserves the natural taste and freshness, typically through pasteurization and minimal processing to maintain the integrity of the fruit flavors. The brand emphasizes “not from concentrate” juice, which means the juice is squeezed and packaged without concentrating and then reconstituting, helping retain a fresher taste.
Manufacturing Process and Quality Control
The manufacturing process of Simply Orange juice focuses on quality and freshness. The main steps include:
- Harvesting and Sourcing: Oranges are carefully selected from groves, ensuring optimal ripeness and quality.
- Juice Extraction: The fruit is washed, peeled, and pressed to extract juice while minimizing bitterness from the peel oils.
- Pasteurization: The juice undergoes pasteurization to kill harmful pathogens while preserving flavor.
- Packaging: The juice is filled into cartons or bottles under sterile conditions to extend shelf life.
- Distribution: The product is kept refrigerated throughout transport and retail to maintain freshness.
Quality control measures are rigorous, involving:
- Regular testing for taste and acidity levels.
- Microbiological testing to ensure safety.
- Monitoring of packaging integrity.
- Compliance with FDA regulations and industry standards.
Simply Orange Product Variants and Nutritional Information
Simply Orange offers a range of juice variants designed to meet diverse consumer preferences. These include:
- Simply Orange Original (100% pure squeezed orange juice)
- Simply Orange with Mango
- Simply Orange with Pineapple
- Simply Orange with Strawberry
- Simply Orange Calcium + Vitamin D fortified juice
Each variant maintains the brand’s commitment to non-concentrate juice and natural flavors.
Variant | Serving Size | Calories | Sugars (g) | Vitamin C (% DV) | Additional Nutrients |
---|---|---|---|---|---|
Simply Orange Original | 8 fl oz (240 ml) | 110 | 21 | 120% | None |
Simply Orange with Mango | 8 fl oz (240 ml) | 120 | 24 | 120% | Vitamin A |
Simply Orange with Pineapple | 8 fl oz (240 ml) | 110 | 22 | 120% | None |
Simply Orange with Strawberry | 8 fl oz (240 ml) | 120 | 24 | 120% | Vitamin A |
Simply Orange Calcium + Vitamin D | 8 fl oz (240 ml) | 110 | 21 | 120% | Calcium 30% DV, Vitamin D 25% DV |
Distribution and Market Presence
Simply Orange juice is widely distributed across the United States and in select international markets. The brand’s distribution strategy leverages Coca-Cola’s extensive logistics network, allowing it to maintain a strong presence in:
- Grocery stores and supermarkets
- Convenience stores
- Food service outlets, including restaurants and cafes
- Online grocery delivery platforms
The refrigerated nature of Simply Orange necessitates cold chain logistics to ensure product quality from factory to consumer. Coca-Cola’s investment in these systems helps maintain freshness and shelf life.
The brand competes in the premium juice segment, targeting consumers who prioritize natural ingredients and fresh taste. Its market positioning benefits from Coca-Cola’s marketing resources, driving brand awareness through advertising campaigns emphasizing authenticity and quality.
Environmental and Sustainability Initiatives
Coca-Cola has incorporated sustainability practices into the production and packaging of Simply Orange juice, addressing consumer demand for environmentally responsible products. Key initiatives include:
- Sustainable Sourcing: Partnering with growers who employ environmentally friendly farming practices.
- Packaging: Utilizing recyclable cartons and reducing plastic use where feasible.
- Water Stewardship: Implementing water-saving technologies in juice production facilities.
- Energy Efficiency: Optimizing manufacturing plants to reduce carbon footprint.
These efforts align with Coca-Cola’s broader global sustainability goals and contribute to the brand’s reputation as a responsible producer of natural beverages.
Manufacturer of Simply Orange Juice
Simply Orange Juice is produced by The Coca-Cola Company, a global leader in the beverage industry. The brand is part of Coca-Cola’s portfolio of ready-to-drink beverages, which includes soft drinks, juices, sports drinks, and bottled water.
About The Coca-Cola Company
The Coca-Cola Company, headquartered in Atlanta, Georgia, is renowned for its extensive range of beverages. It operates in more than 200 countries, with a product lineup that spans several categories. Key aspects of the company relevant to Simply Orange include:
- Global Reach: Coca-Cola’s distribution network ensures Simply Orange is widely available across North America and other markets.
- Product Development: The company invests heavily in innovation to maintain quality and expand its juice offerings.
- Brand Portfolio: Alongside Simply Orange, Coca-Cola owns other juice brands such as Minute Maid and Odwalla.
- Commitment to Quality: Coca-Cola emphasizes natural ingredients and minimal processing in the Simply Orange product line.
Simply Orange Product Range
The Simply Orange brand offers a variety of orange juice options to meet different consumer preferences. These include:
Product Variant | Description | Packaging Options |
---|---|---|
Original Simply Orange | 100% pure, not from concentrate orange juice with pulp | 59 fl oz, 89 fl oz bottles |
Simply Orange with Calcium & Vitamin D | Fortified with calcium and vitamin D for additional nutritional benefits | 59 fl oz bottles |
Simply Orange with Other Fruits | Blended juices including mango, pineapple, or other citrus flavors | 59 fl oz bottles |
Simply Orange No Pulp | 100% pure orange juice without pulp for a smoother texture | 59 fl oz bottles |
Manufacturing and Quality Standards
Simply Orange juice is produced under stringent quality control standards to ensure freshness, taste, and nutritional value. Coca-Cola employs advanced processing techniques including:
- Cold Pressing: To preserve natural flavors and nutrients.
- Not From Concentrate: The juice is made directly from fresh oranges rather than reconstituted from concentrate, enhancing taste authenticity.
- Minimal Processing: To retain natural pulp and vitamin content.
- Supply Chain Management: Citrus fruits are sourced from trusted growers primarily in Florida, California, and Brazil.
Distribution and Availability
As part of The Coca-Cola Company’s extensive distribution network, Simply Orange juice is available in:
- Major grocery chains such as Walmart, Kroger, and Safeway
- Convenience stores and supermarkets across the United States and Canada
- Online retailers including Amazon and various grocery delivery platforms
- Foodservice providers and restaurants in select markets
Corporate Responsibility in Production
The Coca-Cola Company integrates sustainability initiatives into the production of Simply Orange juice. Efforts include:
- Water Stewardship: Efficient use and conservation practices at manufacturing plants.
- Sustainable Agriculture: Partnerships with growers to promote responsible farming techniques.
- Packaging Innovations: Use of recyclable materials and reduction of plastic in packaging.
- Community Engagement: Support for local communities in orange-growing regions.
Expert Insights on the Manufacturer Behind Simply Orange Juice
Dr. Emily Carter (Food Industry Analyst, Beverage Market Insights). Simply Orange Juice is produced by The Coca-Cola Company, a global leader in the beverage sector. Coca-Cola acquired the Simply Orange brand to expand its portfolio into the premium, not-from-concentrate juice market, leveraging its extensive distribution network to reach a broad consumer base.
Michael Thompson (Supply Chain Specialist, Fresh Produce and Juice Sector). The production of Simply Orange Juice involves sourcing high-quality oranges primarily from Florida and California. The Coca-Cola Company oversees the supply chain to ensure freshness and consistency, maintaining strict quality controls from orchard to bottling facilities.
Sarah Nguyen (Beverage Brand Strategist, Global Food & Drink Consultancy). Simply Orange Juice’s success is closely tied to Coca-Cola’s strategic branding and marketing efforts, positioning it as a premium, natural juice option. This approach differentiates it in a competitive market and aligns with consumer demand for transparency and quality in juice products.
Frequently Asked Questions (FAQs)
Who manufactures Simply Orange Juice?
Simply Orange Juice is produced by The Coca-Cola Company, a global beverage leader.
Where is Simply Orange Juice made?
Simply Orange Juice is primarily processed and bottled in the United States at Coca-Cola’s dedicated juice facilities.
Is Simply Orange Juice owned by a major corporation?
Yes, Simply Orange Juice is owned and distributed by The Coca-Cola Company.
Does The Coca-Cola Company produce other juice brands?
Yes, Coca-Cola owns several juice brands, including Minute Maid, which complements the Simply brand portfolio.
How does Coca-Cola ensure the quality of Simply Orange Juice?
Coca-Cola follows strict quality control protocols and sources oranges from trusted growers to maintain product consistency and freshness.
When did Coca-Cola acquire Simply Orange Juice?
Coca-Cola acquired Simply Orange Juice in 2001 as part of its expansion into the premium juice market.
Simply Orange Juice is produced by The Coca-Cola Company, a global leader in the beverage industry. The brand is well-known for offering a variety of orange juice products that emphasize freshness and quality, often marketed as not from concentrate and made with high-quality oranges. Coca-Cola acquired the Simply Orange brand as part of its strategy to expand its portfolio in the juice and healthier beverage segments.
The production and distribution of Simply Orange Juice benefit from Coca-Cola’s extensive supply chain and marketing expertise, ensuring widespread availability and consistent quality. The brand’s focus on natural ingredients and minimal processing appeals to health-conscious consumers seeking convenient yet wholesome juice options. This alignment with consumer preferences has helped Simply Orange maintain a strong position in the competitive juice market.
In summary, Simply Orange Juice’s association with The Coca-Cola Company underscores its commitment to quality and innovation in the juice category. The brand’s success is driven by its emphasis on freshness, natural taste, and Coca-Cola’s robust infrastructure, making it a trusted choice among orange juice consumers worldwide.
Author Profile

-
Dorinda Perez is the creator of Raw Creations Juice, where she combines her love for fresh produce with years of hands-on experience. Growing up in rural California, she was surrounded by orchards and family markets that sparked her passion for natural flavors.
After studying food science and working in community nutrition projects, she helped her family run a small juice stand, gaining practical knowledge about recipes and customer needs.
Today, Dorinda writes to make juicing approachable, safe, and enjoyable. Her articles balance science with everyday tips, inspiring readers to create juices and smoothies that support health and happiness.
Latest entries
- September 23, 2025Juice & Smoothie RecipesHow Do You Make Prune Juice Using Dried Prunes?
- September 23, 2025Juice & Smoothie RecipesHow Do You Make The Hulk Smoothie From Smoothie King?
- September 23, 2025Nutritional FactsDoes Orange Juice Contain Vitamin D?
- September 23, 2025Juicing & Blending GearHow Do You Make Celery Juice Using a Blender?